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About Victoria’s Secret
Victoria’s Secret is the largest American retailer of lingerie and was founded by Roy Raymond in 1977.2012 sales were $6.12 billion. The company sells lingerie, women swear, and beauty products through its catalogs (sending out 375 million a year), website, and its U.S. stores. Victoria’s Secret is wholly owned by publicly traded L Brands Company.
Victoria’s Secret was founded by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond, and his wife Gaye, in San Francisco, California on June 12, 1977.
Eight years prior to founding Victoria’s Secret, Raymond was embarrassed when purchasing lingerie for his wife at a department store. Newsweek reported him looking back on the incident from the vantage of 1981: “When I tried to buy lingerie for my wife,” he recalls, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.”
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